Further services on our shop pages

The following services are embedded on our shop pages. They are listed here individually because they go beyond the building blocks described above. Status of this list: 7 September 2026, established by recording the actual network requests made by our pages.

Audience measurement with Umami

To evaluate the use of our shop statistically and to design it according to demand, we use the analytics software Umami. Umami is privacy-friendly open source software. It is not obtained from a third-party provider but operated by our technical service provider as a processor under Art. 28 GDPR on a server in Germany. No data is transferred to third parties or to third countries.

Umami does not set cookies and does not store any information on your device – neither in local storage nor as an identifier. There is no access to information on your terminal equipment within the meaning of Section 25 TDDDG; consent is therefore not required for this.

On each page view, Umami processes: the page called up, the previously visited page (referrer), browser type and language, operating system, device type and screen resolution, the approximate origin (country and region) as well as the date and time of the visit. Your IP address is not stored. It is processed only transiently in order to recognise page views belonging to one visit by means of a daily changing, non-reversible check value. There is no recognition beyond the day, no cross-site tracking and no profiling.

During the ordering process we additionally record the individual steps (product view, basket, checkout, order completion) including order number, order value, currency and the payment method chosen. This information serves statistical evaluation only; name, address, payment and contact data are not passed to the statistics. The order number serves solely to avoid double counting.

The legal basis is Art. 6(1)(f) GDPR. Our legitimate interest lies in measuring and improving our offer without burdening your device and without passing data to third parties. You may object to this processing at any time with effect for the future (Art. 21 GDPR).

Google Analytics 4

The audience measurement Google Analytics 4 with the identifier G-5CQ8FF0GPH is embedded on our shop pages (provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). It is loaded together with our Google Ads tag because the advertising account and the measurement identifier are linked.

Recorded are, among other things, the pages called up, time spent, origin of the visit, information about browser, operating system and device as well as a shortened form of your IP address. A transfer to the USA cannot be ruled out. As long as you have not given consent via our privacy settings, the information is transmitted without cookies and without a personal advertising identifier (so-called consent mode); with your consent, cookies are added.

The legal basis for the cookieless transmission is Art. 6(1)(f) GDPR, and for processing with cookies your consent under Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Google’s privacy policy is available at https://policies.google.com/privacy.

Google Ads conversion measurement

We use the conversion tag of Google Ads on our shop pages (identifier AW-938640269, provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). It reports to Google whether a visit that came about through one of our advertisements led to a purchase. Cookies may be set and information about the completed order – such as order value and currency – may be transmitted to Google; a transfer to the USA cannot be ruled out.

We treat this tag as necessary for the operation of our shop; deselection via the privacy settings is not provided for it. The legal basis is our legitimate interest in measuring the success of our advertising under Art. 6(1)(f) GDPR.

Meta visitor action pixel (Facebook pixel)

Our shop uses the visitor action pixel of Meta (identifier 2475920742685200, provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, Ireland). It records page views as well as events of the ordering process and transmits them to Meta in order to measure the effect of our advertisements and to show you suitable advertising there. You may be recognised across devices; Meta sets the cookie _fbp for this purpose. A transfer to the USA cannot be ruled out.

In addition, a script from the provider unpkg.com is loaded to prepare the event data; your IP address is transmitted to its servers in the process.

The legal basis is your consent under Art. 6(1)(a) GDPR and Section 25(1) TDDDG, revocable at any time via our privacy settings. Meta’s privacy policy is available at https://www.facebook.com/privacy/policy.

Pinterest tag

The Pinterest counting tag is embedded on our shop pages (identifier 2612697827106, provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland). It reports page views and events of the ordering process to Pinterest and sets the cookie _pin_unauth for this purpose. A transfer to the USA cannot be ruled out.

The legal basis is your consent under Art. 6(1)(a) GDPR and Section 25(1) TDDDG, revocable at any time via our privacy settings. Pinterest’s privacy policy is available at https://policy.pinterest.com/en/privacy-policy.

Audience measurement by Jetpack

For access statistics, a counting script from Jetpack is loaded on our shop pages (provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA). Your IP address and information about the page view are transmitted to Automattic in the process.

Jetpack is at the same time the interface through which our shop is administered. We therefore treat the service as necessary for operation; deselection via the privacy settings is not provided for it. The legal basis is our legitimate interest in the secure operation and administration of the shop under Art. 6(1)(f) GDPR.

Google customer reviews

When Google reviews are displayed, the profile pictures of the authors are loaded directly from Google servers (googleusercontent.com, ggpht.com). Your IP address is transmitted to Google in the process. A transfer to the USA cannot be ruled out. The legal basis is our legitimate interest in presenting customer reviews under Art. 6(1)(f) GDPR.

Attribution of orders

So that we can trace by which route an order came about, our shop system stores several cookies beginning with sbjs_ on your device on your first visit. They record the origin of the visit (for example search engine, advertisement or referring website), the time and the number of visits. This information is not transmitted to third parties and remains within our shop system. The legal basis is our legitimate interest in evaluating our sales channels under Art. 6(1)(f) GDPR.

Payment data

Depending on the payment method chosen, we process different information. For purchase on account and for bank transfer or payment in advance, we process your invoice and order data as well as the incoming payment in our own system; no transfer to third parties takes place. For payment by SEPA direct debit we additionally process your bank details (IBAN, account holder) and the direct debit mandate you have granted; we pass this information exclusively to our bank in order to execute the direct debit.

The legal basis is the performance of the contract concluded with you under Art. 6(1)(b) GDPR and, for retention beyond that, compliance with our commercial and tax law obligations under Art. 6(1)(c) GDPR in conjunction with the statutory retention periods.

Fonts

Fonts are delivered from our own server. Our shop does not call Google Fonts. Font files from Google are loaded only indirectly when the Google reCAPTCHA service described above is loaded.